Dr. Stephen Dewhurst, from the University of Rochester, has teamed up with a number of other university members to provide content for the new initiative, and his latest piece is featured below:
What’s your commercialization plan?
Last week, I found myself helping to write a Commercialization Plan for a small business research grant application.
Like most academics, I have a pretty limited understanding of what “commercialization” really means. Most of us figure that if we make a discovery that could help to treat or cure a specific disease, then we’ve done our bit. But of course, that’s only half the battle.
An invention is a wonderful thing. But without a plan to bring it to the marketplace, its not going to actually help people or improve lives.